In May 2024, The Kitchen&Bath China Exhibition (KBC) was held in Shanghai, once again sparking an annual industry boom. Villeroy&Boch's brand new proposition of "Time to Feel,", With the theme of "Bringing BEAUTY to the EVERYDAY", the brand showcases cutting-edge technology and tasteful design through three distinct design spaces, showcasing the harmonious coexistence of body, mind, and nature in the home environment. It injects unique inspiration into the ideal European home life and also creates a diverse range of comprehensive bathroom solutions for consumers. Insight into needs, multiple styles interpret colorful inspiration Performer ， Perceived Power - The simple and profound black color is a timeless modern trend among ambitious elites. Villeroy&Boch incorporates a black tone into intelligent technology and ingenious design, showcasing a wholehearted attitude towards life in every detail. Artis bowls are made of thin and sturdy TitanCeram material shapes the appearance, combined with a charcoal black tone, creating a calm and atmospheric tension; The integrated intelligent toilet ViClean-IH combines comprehensive antibacterial solutions to create a comfortable and reassuring intelligent cleaning experience. Open-minded ， Immersion mindfulness - Currently, comfortable, warm, and leisurely home spaces are becoming a trend. Returning to the essence, the German designer group KaschKasch integrates natural thinking into product design, adding vitality to a healthy and rustic home atmosphere with harmonious colors and lines. At this exhibition booth, the Antao series apricot beige bowls and bathtubs, inspired by dewdrops, are newly unveiled, creating more possibilities for the bathroom space with dynamic shapes and purer and more rustic colors. Harmoniser ， Bathing in Joy - For warm families with multiple generations living together, Villeroy&Boch starts from customer needs and meets the comprehensive bathroom requirements of families with more comprehensive functions and easier maintenance. Infinity The luxurious overall shower series features diverse water outlet methods, combined with the diversion of multiple waterways, bringing a thrilling home shower experience. And Quaryl ® The bathtub is equipped with Villeroy&Boch's advanced massage system, which can provide a skin friendly, healthy, soothing or stress relieving home SPA experience, enhancing comfort for the happy life of different groups of the family. New product competition, extraordinary innovation creates a quality life At this year's KBC, Villeroy&Boch brings a range of representative products and solutions, showcasing the exquisite integration of brand design emotions and technological strength. Adhering to the home philosophy of "appreciating time and creating beauty", Villeroy&Boch has launched multiple new products and iterative technologies, empowering a comfortable and sustainable bathroom experience through multiple channels. Exploring the luxurious shower experience of the new era, the latest Infinity High Luxury Overall Shower Series creates an iconic waterfall water outlet with a large-sized overhead showerhead, and combines handheld showerheads to bring three modes of gentle rain, alternating massage, and crystal pure water outlet, adding a soothing and natural charm to the quality bathroom space. With multiple exclusive technologies, Infinity The series not only achieves a warm and constant temperature that is gentle and anti scalding, but also facilitates mode switching and cleaning of scale, making use more comfortable. Having insight into the decoration needs of small apartment units and guest bathrooms, Villeroy&Boch has specially launched a smaller size Artis washbasin, paired with a Collaro vanity, to customize a grooming area solution for compact bathrooms, and to empower emotional appeal with color matching. The distinctive contrasting color design and rounded lines of the washbasin, combined with the natural wood texture of the vanity and practical storage function, will add the finishing touch to the small and beautiful bathroom space. For engineering channels, Villeroy&Boch are iteratively upgrading a new version of the Architectura series. This modular series includes products such as washbasins, wall mounted and floor standing toilets, and bathtubs, providing high-quality options for public places through simpler and more spacious line design and high adaptability to different specifications. Among them, this series of toilets are all equipped with the brand's innovative flushing system TwistClean, which is more efficient, cleaner, and comprehensive toilet flushing technology, helping to build a clean, comfortable, and environmentally friendly bathroom scene. As one of the world's leading high-end ceramic manufacturers, Villeroy&Boch is always committed to creating more comfortable, pleasant, elegant and exquisite home environments for consumers. Adhering to the spirit of craftsmanship and innovation deeply rooted in the brand's genes, Villeroy&Boch will continue to create high-quality European lifestyles for consumers with inexhaustible inspiration.