To pay tribute to the 275th anniversary of the brand, Villeroy & Boch presented a number of new collections of products in the Kitchen & Bath China 2023 and Design Shanghai, creating an immersive exhibition experience and reviewing the history of the brand. The new bathroom products displayed on site include: Antao, ViClean-IF, Hommage, Artist new colors, and Mettlach etc., which lead the new trend of bathroom with cutting-edge science and technology and pioneering design to create a diversified style of bathroom space. On this occasion, Villeroy & Boch dedicates its 275th anniversary with new products and a collections of important activities in 2023, telling a vivid and wonderful brand story and sharing the visual feast of art and design. Villeroy & Boch has always insisted on producing highly stable and high-quality ceramics for consumers. With the persistence and love of natural materials, Villeroy & Boch is committed to innovating and improving the quality of materials, studying leading-edge production technology, and providing people with a comfortable and exquisite life. As Mr. Frank Görings, CEO of Villeroy & Boch, emphasizes, "275 years is a time to take stock of the past and to look forward to the future. We are proud of this and look forward to celebrating this milestone date with our employees, customers and partners around the world and to continue writing the story of Villeroy & Boch." Georg Lörz, CEO of Villeroy & Boch's Bathroom and Wellness, was also present at the KBC to commemorate the brand's 275th anniversary with Chinese media and consumers. Villeroy & Boch has always believed that only by getting closer to Chinese consumers and paying attention to people's living habits and local design trends, can we provide better products and services to Chinese families.